How to get book blurbs and celebrity endorsements).How and why to use beta readers (under Agents and book proposals-getting feedback on drafts).
Social networking for book lovers (Goodreads and other book discovery communities).Resources for critics and book reviewers.Literary magazines and journals, including lists of them.-free reviews and publicity for self-published and indie books.-paid trade book reviews for self-published books.
-trade book reviews-and what are they?. -reviews that influence library purchases. -how to send review copies (advance review copies, or ARCs). How and where to get reviews and publicity for a book. Fake, not-quite-kosher, sock puppet and poison book reviews and Amazon's response to them. Blog roll - good book and lit blogs, newsletters. Venues for author interviews, book readings, glimpses into literary world (aka podcasts and downloads for bookworms and writers). All the top radio talk shows and podcasts. A few interesting author profiles and interviews. They want the demographic information so they know where (and how old) their readers are and thus to whom their (dreamed-of) online advertisers will be able to market their wares. With some periodicals, you may have to register to view the publication online (sometimes for free). Plus blogs, links to author interviews, resources for critics and book reviewers. “Whether a company buys fake reviews or prohibits consumers from putting up complaints, they are trying to accomplish the same result-deceptively manicuring what their public ratings look like,” says Aaron Schur, Yelp’s senior director of litigation in San Francisco. "As online reviews grow in influence, a high-stakes cat-and-mouse game is evolving," writes Hill, in this important piece. 
Four+ years later, Lee won, the court calling "the privacy agreement null and void, calling the contract 'a deceptive act or practice in violation of New York General Business Law,' which bars deceptive business practices." Legal challenges over online reviews seek to separate fact from fiction (Julianne Hill, ABA Journal, 7-1-16) When Robert Allen Lee complained about his NYC dentist on Yelp and DoctorBase, claiming the dentist overcharged him and did not furnish the treatment records that would allow him to make an insurance claim and be reimbursed, she sued him, citing a privacy agreement she made him sign before treatment.
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